Happy Aunties

Happy Aunties is a Singapore-based business that connects friendly, experienced older women with retail sales opportunities. The challenge was to create a logo that featured a group of smiling Asian women while remaining simple enough to work effectively across every application. By reducing the illustrations to their most recognizable features and pairing them with a bright, cheerful color palette, I created a brand identity that feels warm, approachable, and instantly memorable. The final logo captured the client's vision perfectly and became a welcoming symbol of the company's mission to celebrate experience, positivity, and community.

Project

Logo/Branding

Client

Happy Aunties

Role

Designer/Illustrator